The phrase brand Identity is more than just a catch phrase. It is an important part of creating a successful company, whether it is a small business or a large corporation. There are many ways to build your brand and PayPal made it just a little bit easier. Your company name can now appear in the url you send to your customers when you ask for payment.
Brand Identity with Paypal.ME
PayPal has started PayPal.ME. This is a special url that your customers can use to pay you. It makes it super easy for them to pay by just clicking on that link. Plus, it has your company name right in the url. This keep your company’s name right in front of your customer all of the time. That makes it so that they are so conditioned to hearing and seeing your name that they won’t forget you. They probably won’t ever forget you or your brand identity.
This is how that type of branding works. I once saw a comedian named Al Lubel in the 80s when comedy things were just starting to be the rage. He was on the stage for maybe a half an hour that night. I never forgot his name. I had never heard of him before that night and to this day, I remember his name. The reason I never forgot his name is because he did a little song about his name where he repeated it, hilariously, over and over and over. I recently stumbled across him on Facebook and sent him an email about it. He said he still uses that song when he performs. You can make it so that your customers never, ever forget your name by keeping it in front of them. PayPal.ME is one way to do that.
PayPal.ME for Payments
The PayPal.ME url you’ll get is yours for free. But, it has been out for a few weeks now and you reserve that name for life. If someone grabs the name you want then you are out of luck for that name. So, think carefully about what name you want to associate with your PayPal account for forever and then get over there to sign-up for your name. It is one of the easiest ways to help with your brand identity.