This is the third and final blog post in the series of How to Write a Blog. If you’d like to start at the beginning:
Part One
Part Two

How to Write a Blog

How to write a blog is likely a lot more complicated than you originally thought. It is easier for myself and my writers at Web Content Design to write your blog posts, because we do this all day. It is our job that we take pride in. We write so many blog posts that it is second nature for us to get just the right SEO going and present it to your website visitors in a fun and interesting way. When you decide your talents are better used elsewhere then ask WebContentDesign for quote for your blog post writing.

Why Write Blog Posts

Here is the thing, you really should be posting on your blog at least a couple of times a week. What this does for you is it keeps the search engines coming back to your website to read new material, see the new supporting keyword phrases for your website and it reminds Google, Bing, Yahoo, AOL, etc., that you’re still interested in getting new visitors.

In addition to keeping the search engines coming back, it entices your customers to come back to your website frequently. This keeps your company name in front of your customers a couple of times per week. When those customers need your product or service, it is your name they think of first. Plus, when they come to your website to read your new blog post, they see something they want to purchase. Those reasons would be enough for keeping the blog well populated, but the biggest benefit to your customers and potential customers is that you appear to be the expert. Your new expert status builds trust with shoppers. Someone who is looking for a product or service will quickly buy from someone that they trust and see as an expert.

How Often to Post

Ideally, posting daily is the thing to do. However, some small business are too small to have the time or cash flow to pay for a writer to write the blog posts daily. Twice per week is the next best thing. Once per week is the bare minimum. Less than that will help, but you’ll probably never really see much in the way of results. New content always will help, though, whenever it is posted.

You can have the blog posts written all at once. WordPress software allows you to schedule them to publish on the days and at the time of day you specify. This makes it a lot easier. You can write them when you have time, or hire a writer to get a month’s work in one shot. Once they are scheduled you can forget about it until they run out. Make a note on your calendar to remind you to order up more blog posts before the posts stop publishing.

How Long a Blog Post Should Be

That all depends on who you ask! Some experts think the ideal length of a blog post should be 1,000 words, others less. The bare minimum is 300 words per blog post along with one large image. Most companies go for 300-word blog posts and post more often for budget reasons. It allows them to get more bang for their buck and cover all the bases. My clients usually do 300-words and depending on the client, anywhere from daily blog posts to twice per month. All of them are seeing good results. The more blog posts that are being posted are directly related to how happy the client is with the number of customers it is driving to them.

Search Engine Optimization

Once all of that is done and your blog post is uploaded and ready to be published, you still are not done. I know, this is the “Wait! But that’s not all!” portion of this blog post. You need to configure some meta data for the blog post itself.

The easiest way to configure meta data is to install the WordPress plugin call Yoast SEO. This plugin does a lot of things. It can check your blog post to make sure all the top SEO points are covered. It’ll even let you know if your writing is difficult to read. It is very handy. What you will use every time you schedule a blog post are the SEO Title and the Meta Description. These are very important items that show up in the search engine’s results. The SEO Title is the blog post title the search engine will display for that blog post and the Meta Description is what will be displayed under the SEO Title in the search results.

Your SEO Title needs to be about 55 characters in length, including spaces. You need to have your keyword phrase in your SEO Title. It helps to make the title a little catchy. You want someone to immediately wonder about what you say in the title and want to know more, so that they’ll click on it.

The Meta Description needs to run between 150 and 160 characters, including spaces. You may or may not use the keyword phrase in the description. If you do not use the actual phrase then you need to use words that mean pretty much the same thing as your keyword phrase.

Time to Get Started

Hopefully, this blog series How to Write a Blog has taught you enough that you now better understand what has to be in a blog post. If all of these details are not followed then it isn’t worth having a blog. Actually, having a blog that breaks all of these rules is very likely going to hurt your overall website’s SEO. Gone are the days that you just expressed your innermost thoughts on your blog. Now, it is big business. If you run a blog on your website and do it right, it will start paying off right away in better hits and a lot more customer interest, especially if you are doing some digital marketing along with it. Give me a call for a quote when you’d like to implement this type of traffic generator.

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